Social Listening &
ORM

Overview

Online Reputation Management Service in India

Social Media is a two-way platform. You create content and share. On the other side, you have your audience who will share their views and opinions about you. As Social Media has given a voice to people, it has become very important for brands to listen to the voice of the customer every time.

A single disgruntled customer speaking negatively about a brand can cause a lot of damage. On social media, content snowballs and gathers momentum. And unless you are proactively listening to your customers online, things soon get out of hand.

If you are a brand that caters to the masses and has a nationwide presence, then social listening becomes all the more important because of the sheer volume of conversation that takes place. At RankHigher, we understand how important Social Listening and Reputation Management are for the success of your brand.

Integration: Social listening and ORM are closely linked. Social listening provides the data and insights needed for effective ORM. By monitoring online conversations, brands can quickly address potential reputation issues before they escalate.

Proactive vs. Reactive: Social listening allows brands to be proactive by identifying and addressing potential issues early. ORM, on the other hand, often involves reactive strategies to manage negative content that has already been published.

Definition:

The Role of Social Listening in Marketing

Social listening refers to the process of monitoring digital conversations to understand what customers are saying about a brand or industry online. It involves tracking mentions of specific keywords, topics, competitors, or industries across various social media platforms and other online spaces.

Importance: By engaging in social listening, brands can gain valuable insights into customer sentiment, trends, and pain points, allowing them to make informed decisions, improve products or services, and enhance customer experiences.

Tools: Common tools used for social listening include Hootsuite, Brandwatch, Sprout Social, and Mention.

Understanding Customer Sentiment: Social listening helps marketers understand how customers feel about their brand, products, or competitors. This insight can guide marketing strategies and campaigns.