Video Production & Ad Films
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Overview
Video Production & Ad Film Making in India
Storytelling is an art. It helps shape your strategy into ideas that impact your audience.
Communication is the art and science of telling your story and projecting your brand in the correct light to your target audience. At Ares India, our team of left brain business folks who believe in numbers and creative right brain thinkers who take pride in bringing an idea to life, work together to create compelling content for your brand.
Good storytelling requires a deep understanding of your brand and your objective. Our team will work closely with you to understand your product, your brand and your cultural ethos. Once we understand your DNA, our creative team go back to the drawing board to come up with video scripts to bring the story to life.
Our production team with several years of expertise in producing cutting edge videos will ensure we develop the best product for your communication.
Introduction to Video Production & Ad Films
Definition and Scope:
Overview of what video production and ad films entail, including the various types of videos (corporate, promotional, explainer, social media content, etc.) and advertisements (TV commercials, digital ads, product placements).
Importance in Modern Marketing:
The role of video and ad films in marketing strategies, consumer engagement, and brand building.
The Video Production Process
Concept Development
The process of creating a script that aligns with the concept and messaging.
Storyboarding:
Visual representation of the script, planning scenes, and camera angles.
Budgeting and Scheduling:
Allocation of resources and time management for the entire production.
Production
Filming:
Execution of the shoot, including directing, cinematography, and sound recording.
Lighting and Set Design:
The technical aspects of creating the desired visual atmosphere.
On-Set Management:
Coordination of the crew, equipment, and schedule during the shoot.